Real Madrid and computer giants Microsoft have announced a four-year deal that will see the American firm create a digital platform to connect Madridistas worldwide.
The deal, believed to be worth around 20 million euros, is set to revolutionise the online presence of Los Blancos and provide fans around with world with all sorts of digital content.
According to Real Madrid president, Florentino Perez, the agreement will allow the club to help fans worldwide feel closer to the club and the players as well as get to know more Madrid fans across the globe.
“In every country, on every continent, there will always be millions of Madridistas connected by a feeling that knows no borders,” he told reporters at a pres conference on Tuesday.
Orlando Ayala, a vice president of Microsoft also spoke at the press conference to explain more about the project.
“Powered by Microsoft’s cloud solutions, we will offer fans exclusive, personalised and customised content and digital services,” she said.
She added: “So fans will be able to choose not only what content they want to access but also create their own customised versions of an experience whenever, however, and from wherever. And because sport is intrinsically community oriented, we’re setting up social and other digital ways for fans to share these experiences with friends and family in real time.”