Adidas agrees historic deal with Real Madrid

Adidas agrees historic deal with Real Madrid


Sportswear giant Adidas is set to announce a historic kit deal with Real Madrid that will surpass the 1 billion euro figure deal, according to reports.

Madrid-based daily Marca claimed the German sports brand will pay Los Blancos 140 million euros a year for 10 years, meaning the deal will be worth 1.4 billion euros in total.

The deal will eclipse the one agreed between Adidas and Manchester United and also means Real’s new deal is worth more than Liverpool, Chelsea, Arsenal and Barcelona’s kit deals combined.

Despite the astronomical figures involved, no other party was believed to be involved in targeting a kit deal with the 10-time Champions League winners. Adidas had a first-option clause inserted into the last deal which was signed back in 2011.

The sportsweat giant has been Real’s kit maker since the 1998/99 season when they took over from Spanish firm Kelme. Adidas is believed to be focusing on increasing its partnerships in football and moving away from the athletics world, which has been badly damaged by doping allegations recently.

Real were recently named as the richest club in the world in terms of revenue by Deloitte and with news of such a large kit deal they will expect to retain their place at the top of the money league for a 12th year in a row next year.

Previous articlePaul Clement: I'll speak to Carlo Ancelotti
Next articleFabio Coentrao: I want to stay at Monaco
Experienced journalist and online marketing professional. Most of his journalism career has been spent at the Press Association, the UK’s leading news agency, covering a wide range of topics including finance, general news, travel, sport and technology. He has also worked as a sports reporter for Non League Today and as a property reporter for the trade press in London. He is a regular contributor on a number of blogs about sports and marketing.