Real Madrid close to agreeing stadium sponsorship

Real Madrid close to agreeing stadium sponsorship


Real Madrid are close to agreeing a deal with Fly Emirates for the naming rights of the Santiago Bernabeu, it is believed.

The airline is already one of Los Blanco’s biggest sponsors and have their logo printed on the official Real Madrid shirts.

According to Madrid-based daily AS, Emirates and the club are thought to close to agreeing a deal for the stadium rights, which would see the iconic 80,000 seater stadium named the Fly Emirates Santiago Bernabeu, Bernabeu Fly Emirates or Bernabeu Fly Emirates.

The club is keen on raising money from the stadium naming rights to make improvements to the Santiago Bernabeu and also push down the club’s debt, which currently sits at around the 600 million euro mark.

Florentino Perez, the club president, is confident Los Bancos can secure a deal of between 400 and 500 million euros, the newspaper stated. A deal to sell the naming rights to the ground, which is located in the heart of the Spanish capital, would have to get the approval of the General Assembly.

Los Blancos are already looking at carrying out major renovation work to the ground that would see it become one of the most modern grounds in the world and include facilities such as a shopping centre and hotel.