Real Madrid star Cristiano Ronaldo is launching an underwear line made by Danish textile firm JBS Textile Group. American designer Richard Chai has designed the collection, although the styles, the fabric and the colours have been taken into consideration by the player as well.
As published on the website cr7underwear.com, the launch will take place on November 1st. Ronaldo will thus follow in the footsteps of David Beckham, who also took his personal brand to fashion by creating an underwear line.
CR7 was already a model for underwear firms such as Armani, but he had never had his own brand. The company JBS, which will produce it, also makes underwear in the name of tennis star Caroline Wozniacki.
A speaker of the firm told the press: “It is important for JBS that the people we work with represent the values of our company. Who would be a better example of unbeatable quality than one of the best football players in the world?.”
Irina Shayk’s boyfriend will launch two creative lines: one for a youth public and another one for fashion addicts. If you are one of them, you’ll find them in the shops in just two weeks. For now, you can watch the video of the making-of: