One of the most important strategies for Florentino Pérez is to invest in the ‘cantera’, that is the home-grown players. Known as ‘La Fábrica’, the factory, Los Blancos work to grow players who can eventually join the first team of Real Madrid. A good example of these players in the current squad are Mariano Díaz, Dani Carvajal, Álvaro Morata or Nacho.
Unfortunately, most of them cannot stay at Real Madrid and have to look for a new future in a new club. This is a business that Real Madrid want to take advantage of and it’s giving great profit to the club. For instance, this summer transfer window, the players raised at Real Madrid have moved almost €100M.
The two most important transfers of players grown at Real Madrid were done by Álvaro Morata and Jesé Rodríguez. Real Madrid paid €30M to Juventus to buy back the striker, who played two years in Italy and has now become a star. If Morata arrives to Real Madrid, another forward needs to leave. This is the case of Jesé Rodríguez, who didn’t have success last season at Real Madrid and found a new club. PSG paid €25M for the Canarian player.
The third top sale was Marcos Alonso. The current Chelsea player joined the Blues after paying €25M transfer fee to Fiorentina. Alonso was raised at Real Madrid although he’s been playing in England and Italy for several years right now.
Finally, the other big sale was Denis Cheryshev. The Russian player came back last year to Real Madrid after a season on loan in Villarreal. In the winter transfer window, he played with Valencia on loan. Now, Villarreal paid €10M to Real Madrid to have all the rights.
Other players that have given some money this year to Real Madrid are: José Rodríguez (from Galatasary to Mainz); Álvaro Medrán (Real Madrid to Valencia); Jurado (Real Madrid to Espanyol); Sarabia (Getafe to Sevilla) and Mascarell (Real Madrid to Eintracht Frankfurt).